A week after the anonymous messaging app Sarahah went viral; companies are now beginning to leverage the app for communicating their offers or getting feedback. They feel that anonymity adds more credibility . Foreign exchange startup BookMyForex, which created its Sarahah handle a few days ago, has been getting close to 100 messages on their app. "For me, if the feedback comes from an identified source, I tend to defend my stance or respond to the query . For instance, if I get a review on Facebook and I see him complaining constantly , I don't take the feedback seriously . However, we tend to look at anonymous feedback more objectively and work towards improvement," said Arul Murgan. One of the messages from a `counterpart' read, ` I like the way you market your products and the packing' and one more read `This is the only non-technical product that i follow,'. "The feedback is seems more constructive. Here we don't face the issues of...
Author : Sai Teja Reddy